Offer Alternatives to your Customers

One of our small business clients in New England has a storefront on a quaint little street. He protects his business with one of those popular alarm services. About a year ago, he was having difficulty with the monitoring portion of his service. The alarm company...

Be a Big Small Brand

So you’re a small business. So what? That’s no excuse for not taking the time to develop a trusted and visible reputation of your own. By incorporating social media (ie Twitter, Facebook) into your marketing plans, you can work to create consistent content around your...

Trouble Finding your market

If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill battle especially so during the startup phase. The more quickly you can establish your...

Could your hours limit your profitability?

If you’re the owner of an independent retail business, whether a boutique or butcher shop, take a few minutes today to think about your operating hours. Like many small businesses owners locally here in Southwest Florida, you’ve set up your business with the hours...

Could Coupons Kill Your Business?

Restaurant owners and small businesses, when you run an organized coupon campaign, the public views your discounted price as your “true” regular price. If you’re a new business, the situation is even worse. Potential customers aren’t very familiar with your product or...