When the Medium Ruins the Message

When the Medium Ruins the Message

When the Medium Ruins the Message. 12 MARCH, 2017 With today’s workforce spanning three generations, knowing who you’re talking to, and their communications preferences, can make or break a sale. A little bit of research is necessary when setting out to prospect for...
Is your designer old enough to drive?

Is your designer old enough to drive?

Is your designer old enough to drive? 28 MARCH, 2017 Astronomy Life Society Recently, I was sitting down with a potential client who had a one-person operation in the automotive services industry. He told us how he didn’t have a marketing plan yet and was just getting...

Offer Alternatives to your Customers

One of our small business clients in New England has a storefront on a quaint little street. He protects his business with one of those popular alarm services. About a year ago, he was having difficulty with the monitoring portion of his service. The alarm company...

Be a Big Small Brand

So you’re a small business. So what? That’s no excuse for not taking the time to develop a trusted and visible reputation of your own. By incorporating social media (ie Twitter, Facebook) into your marketing plans, you can work to create consistent content around your...

Trouble Finding your market

If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill battle especially so during the startup phase. The more quickly you can establish your...