How much does social media cost a business?
While it is free to sign up for social networks, to get results, just signing up will not get a business achieving social media marketing success. A business must actually use the site, engage with followers, purchase advertising and publish relevant content. These types of things, takes time away from staff, or an outside agency could be hired, which is not free. To be effective in social media, an investment is needed. Businesses that are extremely effective in social media marketing are also paying for some type of marketing analytics so the ROI of social media marketing can be measured along with strategy and tactics. Combining all these factors will create a successful social media presence.