PR's Value can be Measured

How to Really Calculate the ROI of Public Relations

Something nearly everyone in Marketing Communication, Social Media and Public Relations knows, is the value of communicating, reaching and influencing a particular audience. Influencing the correct audience for your customer to the point that they purchase your customer’s goods is the true success.

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Could Coupons Kill Your Business?

Restaurant owners and small businesses, when you run an organized coupon campaign, the public views your discounted price as your “true” regular price. If you’re a new business, the situation is even worse.