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Why Hire an Advertising Agency?

Why Hire an Advertising Agency?

When starting a new business, entrepreneurs invariably face tough decisions when they realize something needs to be done and they just don’t know how to do it. We let mechanics fix our cars; so why do we expect that when running a small business we can do everything ourselves?

When we discuss things like accounting, and legal issues, it seems simple to hire someone who is educated and even licensed to handle these things for us. When you start thinking about things like marketing, advertising and public relations things tend to get confusing and you begin to wonder if you should try to save some money and wing it. As a new business, you will get calls from everyone from the phone book sales reps, newspapers, magazines, coupon books – all promising you ROI if you would turn over your hard earned revenues. Who’s best interest do they really have in mind?

How do you know which is right for your business? How do you know what you will ultimately need? One of the best places to start is to look at your competitors. If you offer a service like HVAC, landscaping, or plumbing, chances are a strong online presence is needed to compete. If you offer services that are available online, chances are that you will do just as well skipping the ads in phone books, magazines and newspapers.

If you’ve never hired a professional firm before, don’t worry. Ad Agencies aren’t expecting you to have all the answers. They should listen to your point of view, get a feel for your business and its style, understand what colors or themes you have in mind and then be able to put together a professional logo and assorted materials for you to use throughout your business. An approach like that can take the bother out of getting your marketing materials in top form.

Your job as a business owner is to decide what you do best and focus on it. Whenever you spend your valuable time outside of those core tasks ultimately it will cost you business. You need to focus on your core strengths and hire employees or consultants to handle what they specialize in. When you have everyone focused on their core responsibilities and not distracted with other tasks, your business will take off and allow you the freedom to enjoy being an entrepreneur.

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Downtown House of Pizza Donates 200 Pizzas to Healthcare Workers

Downtown House of Pizza Donates 200 Pizzas to Healthcare Workers at Southwest Florida Hospitals on the Front Lines of the COVID-19 Pandemic

“Because they’re doing so much for us right now, we felt the need to give something back to them,” said Jason Kohn, owner of Downtown House of Pizza in Downtown Fort Myers, FL.

FORT MYERS, FL, March 29, 2020 – SplashWrench client and local pizzeria owner Jason Kohn of Downtown House of Pizza (DHOP) felt the need to do something to thank those working so hard on the front lines of the COVID-19 pandemic and the struggle to save lives at area hospitals. On Saturday, March 28, 2020, Mr. Kohn and his team of 15 employees, already hard at work having moved their pickup and curbside service out onto the sidewalk, decided to make 200 pizzas to feed healthcare workers at local area hospitals. DHOP employees wrote notes of thanks and encouragement on the pizza boxes for this special delivery, to let the doctors, nurses and healthcare workers know how much they are appreciated. Then, the DHOP team packed up the pizzas and hit the road.

“We knew the hospital had three different shifts, so we planned our work to make the pizzas and deliveries to coincide with the start of each shift over the next 24 hours,” Kohn said. “We wanted to make sure no one was left out.”

WINK News was on location when the first delivery was made to Lee Health’s Lee Memorial Hospital located near Downtown Fort Myers, interviewing Jason Kohn and Lee Health representatives. Fox4 News covered the delivery at Gulf Coast Hospital later in the day.

“Everyone is afraid of the virus. But sometimes simple acts of kindness can offset any negative emotions people are feeling. DHOP has always tried to recognize areas in the community that need love and try to fill it with pizza,” said Kohn.

 Downtown House of Pizza, with the help of their marketing company SplashWrench Design and Marketing, posted images of the deliveries and news coverage, viewed and shared by thousands. On Facebook and Instagram, thousands of followers liked and shared, and posted notes of thanks and encouragement to healthcare workers. Photos and posts of thanks from healthcare workers followed immediately after delivery.

“I am a community minded person in general. I volunteer my time at Edison Park Elementary School every week. I have served for a decade on the Fort Myers RDA board. I would say I did it because these heroes working in healthcare right now need community support. Yes I was hoping that other restaurants, hotels, or whomever would see this story and maybe do something as well, what ever they can right now. I know it’s a difficult time,” said Kohn.

Downtown House of Pizza is a landmark pizzeria and craft beer bar located on Hendry St. in the heart of Downtown Fort Myers. Opening in September 2005, the restaurant is a mainstay in Downtown Fort Myers, loved by locals and visitors to Southwest Florida. In late 2018, DHOP expanded to include a dining area and beer bar featuring beers from some of the area’s finest local breweries. Downtown House of Pizza has social pages on Facebook and Instagram as well as a website, http://www.downtownhouseofpizza.com.

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Global Interior Design Software There are many variations…

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress.

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Why Answer Negative Reviews?

If someone has posted something negative about your company, it is visible to that person, people in their social media network or anyone searching for information about your company.

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When the Medium Ruins the Message

With today’s workforce spanning three generations, knowing who you’re talking to, and their communications preferences, can make or break a sale.

A little bit of research is necessary when setting out to prospect for new customers. When making first contact with a prospect, the medium by which you choose to communicate could make or break the deal. If you choose to use social media, perhaps a private message, public post or a Tweet to ask for a contact name and email, don’t be surprised if you hear crickets.

Professionals rarely make first contact this way, unless it’s culturally significant to the business at hand, and even then, the practice is questionable.Sending an introductory email or requesting an introduction from a mutual colleague is the right way to introduce yourself to a prospect. Doing so says quite a bit about you as the salesperson and the respect you have for your clients.

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Offer Alternatives to your Customers

One of our small business clients in New England has a storefront on a quaint little street. He protects his business with one of those popular alarm services. About a year ago, he was having difficulty with the monitoring portion of his service. The alarm company uses a cell phone signal

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Trouble Finding your market?

If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill