14 January, 2019 You know you have them, we all do. Those old social media posts that didn’t really get anywhere. You thought the photo was great, your caption was great, you selected a couple of hashtags and sent your post out into the world. You waited, and got a...
Why Hire an Agency? 07 OCTOBER, 2018 When starting a new business, entrepreneurs invariably face tough decisions when they realize something needs to be done and they just don’t know how to do it. We let mechanics fix our cars; so why do we expect that when running a...
Could your hours limit your profitability? 07 MARCH, 2017 If you’re the owner of an independent retail business, whether a boutique or butcher shop, take a few minutes today to think about your operating hours. Like many small businesses owners locally here in...
Trouble Finding your market? 28 MARCH, 2017 If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill battle especially so during the startup...
How to Really Calculate the ROI of Public Relations 19 MARCH, 2017 Something nearly everyone in Marketing Communication, Social Media and Public Relations knows, is the value of communicating, reaching and influencing a particular audience. Influencing the correct...
When the Medium Ruins the Message. 12 MARCH, 2017 With today’s workforce spanning three generations, knowing who you’re talking to, and their communications preferences, can make or break a sale. A little bit of research is necessary when setting out to prospect for...
