How to Really Calculate the ROI of Public Relations 19 MARCH, 2017 Something nearly everyone in Marketing Communication, Social Media and Public Relations knows, is the value of communicating, reaching and influencing a particular audience. Influencing the correct...
When the Medium Ruins the Message. 12 MARCH, 2017 With today’s workforce spanning three generations, knowing who you’re talking to, and their communications preferences, can make or break a sale. A little bit of research is necessary when setting out to prospect for...
Offer Alternatives to your Customers 07 MARCH, 2017 One of our small business clients in New England has a storefront on a quaint little street. He protects his business with one of those popular alarm services. About a year ago, he was having difficulty with the...
Trouble Finding your market? 28 MARCH, 2017 If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill battle especially so during the startup...
If you’re the owner of an independent retail business, whether a boutique or butcher shop, take a few minutes today to think about your operating hours. Like many small businesses owners locally here in Southwest Florida, you’ve set up your business with the hours...
Could Coupons Kill Your Business? 28 MARCH, 2017 Restaurant owners and small businesses, when you run an organized coupon campaign, the public views your discounted price as your “true” regular price. If you’re a new business, the situation is even worse. Potential...
