SplashWrench Marketing Blog

They're real-life situations with assessments and solutions that could be helpful to you.
How to Get New Life from Old Social Posts

How to Get New Life from Old Social Posts

How to Get New Life from Old Social Posts 14 January, 2019 You know you have them, we all do. Those old social media posts that didn’t really get anywhere. You thought the photo was great, your caption was great, you selected a couple of hashtags and sent your post...

Why Hire an Agency?

Why Hire an Agency?

Why Hire an Agency? 07 OCTOBER, 2018 When starting a new business, entrepreneurs invariably face tough decisions when they realize something needs to be done and they just don’t know how to do it. We let mechanics fix our cars; so why do we expect that when running a...

Could your hours limit your profitability?

Could your hours limit your profitability?

Could your hours limit your profitability? 07 MARCH, 2017 If you’re the owner of an independent retail business, whether a boutique or butcher shop, take a few minutes today to think about your operating hours. Like many small businesses owners locally here in...

Trouble Finding your market

Trouble Finding your market

Trouble Finding your market? 28 MARCH, 2017 If you’re entering a high competitive market where competition is fierce, finding your niche poses a challenge. In our experience, most local small business owners, it’s an uphill battle especially so during the startup...

How to Really Calculate the ROI of Public Relations

How to Really Calculate the ROI of Public Relations

How to Really Calculate the ROI of Public Relations19 MARCH, 2017 Something nearly everyone in Marketing Communication, Social Media and Public Relations knows, is the value of communicating, reaching and influencing a particular audience. Influencing the correct...

When the Medium Ruins the Message

When the Medium Ruins the Message

When the Medium Ruins the Message. 12 MARCH, 2017 With today’s workforce spanning three generations, knowing who you’re talking to, and their communications preferences, can make or break a sale. A little bit of research is necessary when setting out to prospect for...

Offer Alternatives to your Customers

Offer Alternatives to your Customers

Offer Alternatives to your Customers 07 MARCH, 2017 One of our small business clients in New England has a storefront on a quaint little street. He protects his business with one of those popular alarm services. About a year ago, he was having difficulty with the...

Could Coupons Kill Your Business?

Could Coupons Kill Your Business?

Could Coupons Kill Your Business? 28 MARCH, 2017 Restaurant owners and small businesses, when you run an organized coupon campaign, the public views your discounted price as your “true” regular price. If you’re a new business, the situation is even worse. Potential...

Do you actually DO the work?

Do you actually DO the work?

Do you actually DO the work? 20 MARCH, 2017 Astronomy Life Society Some people have asked us, “Do you actually DO the work?” Are we actually creating work? Who do you use to create those graphics, websites and advertising? What a puzzling and slightly disturbing...

Small businesses needs to look professional

Small businesses needs to look professional

Small businesses needs to look professional 07 MARCH, 2017 If you are one of those many people in the last few years that decided to start a small business (especially in the Fort Myers area), the most important aspect is that businesses should look professional....

Are you a Business Owner or Operator?

Are you a Business Owner or Operator?

Are you a Business Owner or Operator? 28 MARCH, 2017 Does your business demand too much of your time to truly be successful? Here’s a few questions to determine if this is the case.Do you find it difficult to look at the big picture?Can you trust your management...

Get your Political Campaign Found

Get your Political Campaign Found

Get Your Political Campaign Found 07 MARCH, 2017 Search engine optimization (SEO) is an absolute necessity for any small or large political campaign. When potential voters find your competition first online, whether through a search engine or social media -the...

Epic E-Mail Failure by a DIY Marketer

Epic E-Mail Failure by a DIY Marketer

Epic E-Mail Failure by a DIY Marketer 28 MARCH, 2017 In the bustle of my pre-Christmas workload, I’ve come across hundreds of E-mails from businesses offering specials and deals. One of these E-mails stands out from the rest not because the product is fabulous (it...

Why Answer Negative Reviews?

Why Answer Negative Reviews?

Why Answer Negative Reviews? 28 MARCH, 2017 If someone has posted something negative about your company, it is visible to that person, people in their social media network or anyone searching for information about your company. By not responding to a negative comment,...

Be a Big Small Brand

Be a Big Small Brand

Be a Big Small Brand 28 MARCH, 2017 So you’re a small business. So what? That’s no excuse for not taking the time to develop a trusted and visible reputation of your own. By incorporating social media (ie Twitter, Facebook) into your marketing plans, you can work to...

Don’t underestimate the experience of your customers

Don’t underestimate the experience of your customers

Don’t underestimate the experience of your customers 07 MARCH, 2017 On a trip to Key West last summer, I had the opportunity to try one of my favorite beers, Corona, on draft. “Cool,” I said to my bartender I’ll take one. Being happy hour, I ultimately had two....

How much does social media cost a business?

While it is free to sign up for social networks, to get results, just signing up will not get a business achieving social media marketing success. A business must actually use the site, engage with followers, purchase advertising and publish relevant content. These...

Should your business hire a social media expert?

Should your business hire a social media expert?

Should your business hire a social media expert? 01 MARCH, 2017 How does your small business approach social media? Did you hire one or two interns from Craigslist to “handle” posting? If that is the case, consider evaluating that strategy. For your social media...