If you’re the owner of an independent retail business, whether a boutique or butcher shop, take a few minutes today to think about your operating hours. Like many small businesses owners locally here in Southwest Florida, you’ve set up your business with the hours that you’d like to work, after all, you’re the boss. But how do these hours work for your customers?
If you’re looking to increase your business, consider a small adjustment in operating hours. Stay open until 7 or 8pm and add a Saturday or Sunday to your schedule, when the majority of shoppers are available to patronize your business. Promote your new hours through traditional and new marketing techniques so that everyone will know. This small adjustment could make all the difference in your profitability. With a rich and capable workforce ready to hire, you’ll also help your community.